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What is Search Engine Optimization?

Search Engine Optimization is the methodology used to improve a website's visibility on the internet by following standard strategies and techniques. A website optimized with proper Search Engine Optimization techniques gets a higher page rank from the search engines. As a result of this, the website appears on the top order of the search results thereby attracting more visitors and customers.


Search Engines index information about almost all websites and their contents online. In order to retrieve the exact information the user is looking for, the Search Engines use Algorithms specifically designed to retrieve the most relevant search result.